Golden Dates.

We leverage on the attention of one of the biggest audience programs of national TV – Portuguese Golden Globes ceremony - and took the subject of elderly loneliness to the stage. Two award nominees took Luiz and Rosa, who are alone in this life, as their dates. Red carpet, interviews and social media conversation, were also about caring for what matters, in that night and in the days that followed. As a result, we saw people, businesses and government with effective actions to help AMP and its elderly community.